Education · smarties.co
E-commerce, AI and marketing studio in BangkokWe build the store, automate the work, bring the customers
Online stores and checkouts that take any payment, AI that does the repetitive work, and marketing measured in orders. One team builds it, runs it and reports on it.
- 7,056 listingsrun through an automated pipeline
- Online paymentslive in production with verified webhooks
- 252 fight nightson sale with per-tier quotas
- 4,897 AI overviewsgenerated from listing data, gated before publishing
- 7,040-item catalogFacebook feed with custom labels, regenerated on schedule
- 76 learning gamesin an offline app with no adverts
Four things we do, one team
Every project gets a fixed quote after a short call. You see the price before any work starts, and you own the code, the accounts and the content.
What we build
Four kinds of site, each with a live example we run ourselves.
- Stores, ticket shops and bookings
- Checkouts with cards, wallets, PayPal and Thai payment methods, live inventory, confirmation emails and the logging that shows why a payment failed.
- Online store developmentmuaythaitickets.net
- AI pipelines for thousands of records
- Import, clean and enrich a catalogue or directory with AI, behind quality gates that keep thin pages out of the index.
- AI content at scalebangkok.biz
- Campaigns with real tracking
- Pixel, Conversions API and GA4 verified first, catalog feeds from your data, then ads on Meta, Google and TikTok reported in orders.
- Paid adsbangkok.biz
- Fast sites and WordPress replacements
- Static Next.js pages that load in under a second, the same URLs kept, a CMS only where editors need one.
- WordPress to Next.js migrationsmarties.co
How a project runs
Call
Twenty minutes. You tell us what the site has to do and for whom. We ask about content, languages, payments and deadlines.
Plan and quote
You get a written scope, a fixed price and a timeline within a week. Nothing starts before you approve it.
Build
Weekly updates on a staging URL. You see real pages with your real content, not mockups.
Launch and care
We launch, watch the first weeks, and hand over the code and the accounts. Ongoing hosting and care is optional.
What working with us looks like
- Fixed quotes
- You see the full price before work starts. Extra scope gets a new quote, never a surprise invoice.
- Weekly updates on a staging URL
- You watch the real site take shape with your real content, and give feedback in small batches.
- You own everything
- Code in your GitHub, accounts in your name, data on servers you can take over. We write down how it all runs.
- One point of contact
- The developer who builds your site also hosts it, deploys it and reads its logs. No account managers, no hand-offs.
- Only claims we can prove
- Every number on this site has a date and a page behind it. We do not buy links, generate pages at scale or invent reviews.
- Care after launch
- Patches, monitoring, deploys and a monthly report, for as long as you want it. Leave any time with everything documented.
What we build with
- Next.js
- React
- TypeScript
- Tailwind CSS
- Payload CMS
- PostgreSQL
- Stripe
- PayPal
- Apple Pay
- Google Pay
- PromptPay
- Brevo
- Cloudflare
- Docker
- GitHub Actions
Static pages where possible, a CMS only when editors need one, one server with a CDN in front, and a deploy pipeline you keep. The same setup runs the sites in our work section.
From the blog
All postsOperations · 5 min read
Blue/green deploys on one server, no 502s
How we replaced compose down and up with a blue/green flip on one VPS: two app colours, a health check, a small front proxy and a one-command rollback.
Performance · 5 min read
Why smarties.co ships six kilobytes of JavaScript
A children's learning site with 76 games and 345 pages in two languages, built with no framework: static pages, an offline app.
Data · 6 min read
Importing 7,000 business listings without junk
How the bangkok.biz pipeline turns Google Places data into a directory: the order of the steps, three traps that make an import look broken, and costs.
Tell us what you need
Send a few lines about your project. We reply within one working day with questions or a first estimate.