Product feed setup for Google and Facebook
Feeds are how your products reach Shopping ads, catalog ads and marketplaces. We generate them from your data, add the labels that make campaigns work, validate them against each platform's rules and regenerate them on a schedule.
Services · E-commerce · Product feeds and catalogs
What you get
- Google Merchant Center feed with the required and recommended attributes, validated before submission
- Facebook and Instagram catalog feed with custom labels for area, category, price band or tier
- Pixel and Conversions API events (ViewContent, AddToCart, Purchase) so catalog ads can learn
- Scheduled regeneration and a check that the feed is still valid after every deploy
- Marketplace exports in the same pipeline when you sell there too
How product feeds and catalogs runs with us
Source and rules
Where the data lives, which attributes each platform wants, what is missing.
Generate and validate
Feed generated from the source, validated locally, submitted, errors fixed at the source.
Schedule and watch
Regeneration on a timer, a check after every deploy, alerts on rejections.
Good fit if
- You want Shopping or catalog ads and your feed keeps getting rejected
- Your catalog is out of date within days of a change
- You have thousands of items and no way to label them for campaigns
What we need from you
- Access to Merchant Center and Meta Business Manager
- Your product data source
- Campaign goals so the labels make sense
Questions we get about product feeds and catalogs
How big can the feed be?
We generate a Facebook catalog of about 7,000 items for a directory we run, with custom labels per item. Size is not the problem; data quality is.
Do you also run the ads?
Yes, under marketing. Feeds and ads are built by the same people, so the labels match the campaign structure.
What if our data is messy?
That is the usual case. The feed generator cleans what it can, reports what it cannot, and never publishes an item that would be rejected.
Tell us what you need
Send a few lines about your project. We reply within one working day with questions or a first estimate.